Book Expo America 2009

I’m looking forward to seeing all my old friends and making new ones at BEA 2009 in New York City. I will be at booth 2944, so please say hello! If this is your first BEA experience, then you are in for a treat. If you love books and are the least bit interested in understanding how the book publishing industry works, then school is in session.

Here is my advice for you:
1. Watch – for all the opportunities under that one roof. Publishers big and small are there, of course, and media, distributors, marketers and many potential authors you might partner with to sell your book.
2. Learn – by attending all the free seminars you can. Get the conference program early and map out your strategy. Pick up catalogs and the free materials at almost every booth.
3. Meet – everyone you can. Talk to people for the purpose of listening to them. It is a big mistake to go there hoping to sell yourself or your book. Pitching yourself rather than listening to the needs of potential buyers and others means you go home with nothing. Start relationships rather than making deals.
4. Enjoy – your time at BEA. You never know who you will meet, so stay positive and happy. Happy people attract positive interactions. Be kind and generous to everyone. You are as likely to meet your publisher in the coffee line as in a booth, so keep that in mind.

See you soon!

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