Polls and Surveys

Take a look at this poll that just came out today and hit many of the national news media with this headline, “Nirvana fans more likely to have sex on the first date.” This news is the result of a poll done by an online dating website – an ingenious marketing idea we can borrow [...]

Book Marketing While Writing

I’m asked a lot about how soon an aspiring author should start the book marketing process – sometimes before the writer has finished the first chapter! While I think it is important to keep book marketing in mind during the writing process, to worry too much about it is just to distract from the creative [...]

New Years’ Resolutions for Authors

Authors already have too much to do in marketing their books. But a steady, consistent effort with a lot THINKING involved is better than a sudden blitz, especially if you are paying for publicity help. The most successful books build a buzz and more are sold in the second year than the first and the [...]